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00
Challenge
To understand the meaning that the words foreign and foreignness carry today and how they could grow into in the foreseeable future.
How might we overcome strangeness and communication barrier among strangers?
01
Research
We created a workshop at Biennale in Venice, was to create an impact on society by making use of strategic design skills. After having conducted user research and pre-concept iteration in Berlin, we ran a public design thinking activity in Venice, dealing with aspects of Identity, habits and borders. We applied strategies like redefining, contextualising as well as relieving foreignness.
We designed an interactive installation to start the conversation about identity and borders with visitors from Biennale.
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02
Analysis
We collected data from 80 people from all over the world, identified insights and developed an extended version of the idea to transfer it to a business context.
04
Ideation
05
Prototype
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