I am a thirty years old Strategic Designer with a master's degree from the Berlin Design Akademie and more than ten years of professional experience. My personal passion to design highly influenced my professional growth of expertise in variant fields of design like graphic, media and strategic design. To achieve where I am today, I developed through my previous roles not only creative and innovative skills but also business management skills like customer and project management that together contributed to developing an innovative skilled designer, who’s capable of approaching diverse markets, creating business models and product portfolios and much more.

 

My career journey, started in 2010 in Amman, Jordan. In parallel to my studies as a Graphic Designer at Applied Science University of Jordan, I started as a trainee Eva Media Agency then got promoted to a Senior Designer. After graduating in early 2014, I had the opportunity to work as a full-time UX/UI Designer at ‘Tofin’, which is specialized in utilizing neuropsychological science to create innovative customer and brand experiences.

 

Two years later in 2015, I decided to start my own creative agency ‘Studio66’. My agency’s vision was not only to create extraordinary designs for products but also to provide my clients fresh and creative perspectives as well as diverse concepts for their marketing strategies. Additionally, I was able to build a team of seven dedicated employees, that highly supported the nourishment of ‘Studio66’ successfully. Within the first year, ‘Studio66’ owned a solid market share, a loyal customer base and a high reputation not only in Jordan but in the Middle East. Nevertheless, I realized that growing an agency on an international scale requires additional international expertise to maintain the level of success of any business. Therefore, in 2016, I decided to pursue my master's degree in Strategic Design at Berlin Design Akademie in Berlin, leaving my business partner to run my agency at an operational level. In 2019, I finished my studies successfully, but unfortunately had to shut down my agency, as my business-partner wasn’t able to sustain and leverage the success of the agency without my full-time presence.

 

Although seeking new opportunities and challenges were my main focus after my graduation in Berlin, the pandemic and COVID-19 made this virtually impossible. Nevertheless, since 2019, I decided to temporarily support my family’s business in Saudi Arabia in fields strategic marketing and design.